Data Retention Schedule
In force from Mon, Oct 26, 2026. Last updated Mon, Oct 26, 2026.
This table says how long we keep each kind of data, why, and how it is deleted. We keep data no longer than we need to. When the time is up, we delete it, or make it anonymous so it points to no one. Backup copies are kept for about 14 days, then replaced. See also the Privacy Notice.
| Data | Why we keep it | How long | How it is deleted |
|---|---|---|---|
| Account details (name, email, city, photo, bio) | To run your account | While the account is open. After you delete your account there is a 30-day wait, then our team deletes it | Deleted. Backups follow within about 14 days |
| Items, photos and videos | To show them and settle disputes | Until you delete the item or your account. An item that ends (sold, expired or removed) is hidden from other people | Deleted, with the copies in storage. Files of removed, rejected and failed videos are deleted after 14 days |
| Chats and offers | To run Chats and settle disputes | While the accounts are open. After an account is deleted, its messages stay in the other person's chat as "Deleted user" | Deleted when both accounts are gone. A chat under an abuse hold waits until the hold ends |
| Ratings | To show trust | While the rated account is open. After an account is deleted, its ratings stay under "Deleted user" | Name removed, then deleted with the account |
| Saved items, saved searches, follows and blocks | To give you those features | While your account is open | Deleted with your account |
| Email check codes and links | To check that the email is yours | They run out in minutes. We remove the record one day after | Deleted |
| Record of emails we sent you (not their full text) | To fix problems and stop repeats | 180 days | Deleted |
| Searches in the Help Center (words and counts only) and comments on help articles | To make Help better | 180 days | Deleted |
| Scrambled visit and play codes for counting | To count a video play or a visit once | 14 days | Deleted |
| ID and selfie checks | They are not switched on. If they ever are, we will keep the result and not the pictures | Not applicable today | Not applicable today |
| Shop papers (registration, BIR certificate, permits, shop photo) | To know business sellers, and because the law may ask | While the Shop is open, and as long as the law needs after | Deleted |
| Sign-in and security records (IP address, device, time) | Security. The law says to keep them | At least 6 months | Deleted after that |
| Reports, notices, decisions and appeals | To be fair and to show what we did | As long as needed to deal with the case and any appeal or legal claim | Deleted, or kept without names |
| Abuse holds (data kept for a case or a lawful request) | A case, the police or a court | Up to 1 year, and up to 6 more months if a lawful request asks | Deleted when the hold ends |
| Child sexual abuse cases | The law | Account details 6 months, content 1 year, unless a lawful request says to keep it longer | Deleted after that |
| Payment records, invoices and receipts | Tax law and disputes. Nothing is charged on Zellany today | As long as Philippine tax law requires, if we ever take a payment | Deleted |
| Records of law-enforcement requests | To show we followed our process | For as long as the law requires and as long as we need to show what we did | Deleted |
| Records of what you agreed to | To show your consent | While your account is open, and as long as we need to show it after | Deleted |
| Backups | To recover from a disaster | About 14 days | Overwritten and deleted |
Deleting your account. On the website open Settings, then Your data, then Delete my account. On the app open Me and tap Delete my account. See the Privacy Notice for what goes and what stays.
Laws behind this schedule: Cybercrime Prevention Act (RA 10175) Sec. 13; RA 11930 Sec. 9; Data Privacy Act (RA 10173); Philippine tax rules.