Fake, copied or misleading listings

Do not sell copies as the real thing, do not copy another seller's photos, and do not say things that mislead. Buyers can report a listing that does. Our team looks at reports.

What counts

• Copies sold as real. A bag, a phone or a watch made to look like a brand and sold as the brand.
• Copied photos. Pictures taken from another listing, a shop or the internet. Show your own item.
• Wrong or false facts. The wrong condition, model or size, or a claim that is not true.
• Pressure words. Phrases like "guaranteed" or "last unit" can mislead. They are not allowed in a property listing.
• Pretending. A fake profile, or pretending to be another person or business.
• Misleading price. A price that is a trick, such as a very low price to start a chat and then a higher one.

What is allowed

• Used items, if you say they are used.
• Honest photos that show marks and wear.
• Items made in the style of a brand, if you say what they are and do not use the brand to trick.

What we do

• Photos are checked while the photo check is on. A copied photo can put an item "Being checked".
• We look at reports and remove what breaks the rules.

If you are a buyer

• Look at the item before you pay.
• Ask for more photos or a short video.
• Report with the reason Fake or misleading, Counterfeit or Scam.

See How to spot a scam.

If you are a seller

Say what the item is, say if it is used, and use your own photos. If a brand owner says your item copies their work, see Intellectual property and takedown requests.